TELL US ABOUT YOURSELF:
Hey Friends!! I’m Tiffani Cordoza; a wife mom boss! I am married to an amazing husband who pushes me and supports me in all of my dreams, I have 3 beautiful children ages 13, 9 and 5. I own multiple business and in no specific order.. B’ Polished Salon, Cordoza Nail Supply, I am the creator of the original Nail Box- a monthly subscription box for nail techs!! & have my own line of professional spa products called Cordoza Spa. I also work very closely with Elegant Glass Nails in their marketing and education!! It sounds like a LOT of irons in the fire but they all go together it’s really multiple businesses under one! Enough with the business stuff because I know you’re wanting to know more about me personally! My favorite color is pink and sparkles, I enjoy spending time with my family riding dirt bikes or quads, doing anything outdoors or in the woods, shooting, branding & photography, shopping.. oh shopping I LOVE to shop!! My favorite stores are Target and Hobby Lobby. I enjoy working and attending trade shows, and I’m a total introvert. Shocking right?! & last but not least I’m an audio book addict!
HOW DID YOU GET INTO YOUR BUSINESS?
My parents always told me I would grow up to be a car salesman or a lawyer because I could argue and negotiate to get pretty much anything I wanted. LOL. I didn’t turn out to be either but owning a business was something I always dreamed about as a kid! I would create pretend businesses for fun and even had multiple childhood salons. I graduated from college with a degree in applied science with an emphasis on business and then started beauty school. I opened my salon right after I graduated and the rest is history!! I always knew I would own a business, I never expected I would own multiple ones!
WHAT HAS BEEN YOUR BIGGEST CHALLENGE?
My biggest challenge has been being an introvert. I love the behind the scenes and I HATE to be in the spotlight. This year I have paired with a business coach who is pushing me to get out from behind my brands and start putting myself in the spotlight. It’s been extremely challenging but with several audio-books and strong coaching I’m starting to tear down those walls!!
WHAT DO YOU WISH YOU HAD KNOWN SOONER?
What do I wish that I had know? Hmmm... I don’t feel like there is anything that I wish that I would have known. I feel like the unknown is what pushes me to always be at the top of my game.
IF YOU COULD NARROW YOUR SUCCESS DOWN TO ONE THING WHAT WOULD IT BE?
I think that it would be impossible to narrow it down to just one thing. I feel my success is hands down a compilation of little things I do on a daily basis. I never allow myself to get “comfortable” in my business. I run it like it’s day one every single day. I don’t take no for an answer. I invest in myself. If there is something I want I make it happen. I work harder than anyone else in the room & I take care of my self mentally and physically.
WHERE DO YOU SEE YOURSELF IN A YEAR FROM NOW?
My goal this year is to make an impact on the self esteem of nail techs. I have started Tiffani’s TRiBE on Facebook and it’s a place where nail techs can come to be empowered. This year for me is about mental & spiritual growth.
WHAT ARE YOUR TOP 3 TIPS FOR WOMEN STARTING A BUSINESS?
- Just START. You don’t have to have the answers all figured out, just start and the rest will come. If you are passionate about what you’re doing everything else will fall in to place.
- INVEST IN YOU when I started with Elegant Glass Nails I was told to always invest in myself above all things and I would always be successful. To this day I invest in myself daily through audiobooks, webinars, business coaching, classes, etc.
- PAY CASH. If you can’t start your business with money you already have then start small and grow in to your business. My first business I did not do this and it was a painful mistake. However, I learned a lot from it and I know what not to do ever again!
WHAT IS A TYPICAL DAY LIKE FOR YOU?
My typical days starts around 7-7:30 I get ready, get my kids ready and have something to eat, and try to hit the gym if I am feeling like a super mom that day. I start working right away and spend 50-70% of my day marketing, answering emails, responding to social media, etc. I pack up orders and take them to the ups store by 3. I go through inventory, place orders for products & supplies if needed, package products, schedule classes or webinars, take care of business calls, meet with my accountability coach and do the tasks we have set out. I try to end by day by 4 so that I can spend time with my family from 5-8 without interruptions from business.. however that doesn’t always happen being self employed. I try to make the time to go tanning 3 days a week for ME time. Something that is important to me is that we always sit down at the table together as a family for dinner without interruptions from business and cell phones. I usually end my day around 9:30–10pm. I enjoy my “work” so I never feel like I’m actually working which sometimes isn’t always a good thing!! Oh and weekends I don’t typically work because that is when I spend time being a wife and mom and recharge my batteries for the next week!!
WHAT'S YOUR BUSINESS MOTTO OR QUOTE YOU LIVE BY?
Integrity & Morals Above All Things. If I can’t earn something honestly or if it’s at the expense of another person that’s not a penny I want to earn. I run my business on being humble, kind and with honest hard work.
IF YOU WERE STARTING YOUR BUSINESS OVER AGAIN WHAT WOULD YOU DO DIFFERENTLY?
If I was to start my business over again I would have started listening to audio-books sooner. They are so valuable. I would also have hired one of my greatest friends to help my in my business sooner. @alicoleco has been a huge blessing in my business. She keeps me branded, focused and inspired!